The key visual for Toyota
A project involving a UFC fighter and the face of a Toyota company.

Retoucher: Somistar
Agency: Adwise
Production: Bazelevs

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Toyota have launched an advertising campaign “Toyota TRD. Try it yourself for the special limited TRD-series of Toyota Land Cruiser 200, Toyota Land Cruiser Prado and Toyota Fortuner SUVs. The main face of the project was Habib Nurmagomedov, who tested the strength of Toyota cars in off-road conditions.